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In the Press - Articles

COVET FASHION’S EVOLVING STANDARDS OF BEAUTY

Anna Keilo

CFDA strategic partner Covet Fashion, a mobile styling platform with over 500,000 daily active users, has been evolving its experience since its inception to continue to empower their users.  Most recently, Covet Fashion reimagined the entire look and feel of the platform under their “Evolving the Standards of Beauty” initiative built around the acceptance of all forms of beauty for women.

The newest version of Covet Fashion, which incorporates 50 new virtual models ranging in size, shape, height, skin color and facial features, was created based on Covet user’s feedback of wanting virtual models that represent real women.

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15 Women At The Top Of Their Game Share Their Best Email Hacks

Anna Keilo

"I'm obsessed with having a clean inbox and I used to let it dominate my day. I would start my day going through my inbox and keep working on that, but found that then I didn't get what I needed to get done and my day was more directed by other people's emails than what I wanted to achieve. So now I start my day with my list of what i know needs to happen and get to email in the afternoon or evening."

— Blair Ethington, SVP and GM of CrowdStar's Covet Fashion

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This Is The Right Way To Show Diversity On Phones

Anna Keilo

In its redesigned app, which launches today, Covet is attempting to counter these biases. Now, users will all be assigned one model for each challenge. Instead of the same, sample size model that the app has used in the past, the redesign includes 50 models of all different shapes, sizes, and heights, as well as various skin tones and hair types. No sizes are labeled, so as to avoid having users create "narrow definitions," Ethington says. She notes that the app's 50 models are "far from representative of the whole population" but that Covet will continue adding more over time.

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Covet Fashion relaunches app to remove racial biases

Anna Keilo

Today Covet Fashion is debuting 50 new models that are diverse in both skin tone and size. For each challenge, users will be presented with the same model, a preventative measure to remove any bias based on skin. Players will still be able to customize hair and makeup, but the body itself will stay the same. “When you see a lineup of the models we’re using, we have great variance. We feel really strongly that people learn by doing, and that’s a more powerful way to learn by change.”

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Covet Fashion Adds Diverse New Models to Outfit Creation Platform

Anna Keilo

Crowdstar released an update for its mobile fashion game, Covet Fashion. The update adds 50 new models to the game, which were designed to “embrace all forms of beauty.”

In Covet Fashion, users can create outfits for virtual models by selecting clothing and accessory items from more than 175 real-world brands. With this update, Crowdstar said the selection of virtual models will better represent women of different sizes, shapes, heights, skin colors and more.

This release is the first step in the platform’s overall move to “evolve the standards of beauty.”

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Mobile styling app Covet Fashion just got more inclusive

Anna Keilo

The app, which launched in 2013, allows its 600,000 users to create entire looks using the clothes, shoes, and accessories from brands like Rebecca Minkoff, Rachel Zoe, and Calvin Klein. 

This week, it announced that it is re-imagining its virtual models to encompass a wider variety of body shapes, heights, skin colors, and facial features. It is also encouraging other fashion brands and gaming platforms to showcase diversity in their imagery. Covet Fashion spent the last year enlisting users, partners, and the broader fashion community to contribute to fleshing out this new initiative. 

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This Touching Video Will Remind You Of The Power Of A Compliment

Anna Keilo

Chances are, you throw compliments around pretty freely on any given day. Maybe you like a co-worker’s shoes, or a friend’s particularly adorable photo on Instagram. But what we take for granted is the lasting effect a compliment can have on someone’s ideas about self-love.

Covet, a fashion-focused video game in which users complete “style challenges,” debuted 50 new digital models of all different sizes, shapes, heights, skin colors and facial features on Tuesday. In conjunction with the launch, Covet has released a video titled “A Beautiful Perspective: How Compliments Can Empower.”

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How to Win Free Clothes with Covet App

Anna Keilo

Covet, a fashion styling app, gives you the ability to thumb through your virtual dream closet directly on your phone. With over 200 brands to choose from, users can shop, style out looks, win free items from their favorite brands, and communicate with other users for fashion tips and feedback. Covet was created as a unique and fun experience for women to bond over shopping and styling, but after 3 years of fashion-filled fun, it’s grown into so much more. 

With the latest relaunch, Covet avatars are evolving in a major way. They're now more inclusive than ever, after the Covet team fielded several requests from users who wanted to see themselves represented in their avatar. "We really started to dig in to find out what needed to be added to not only make our audience feel represented, but celebrated as well,” says Blair Ethington, SVP of Covet. Taking those requests into account, the app now features a variety of body shapes, sizes, heights, skin tones, facial features and everything else in between.

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Fashion Game Covet Fashion Partners With Glam4Good

Anna Keilo

Mobile styling app Covet Fashion, which gamifies styling challenges for its 2.5 million or so users, today begins an initiative with Glam4Good, an organization created by stylist Mary Alice Stephenson to promote positive change through style.

It’s the combination of a number of slightly unlikely bedfellows: fashion, gaming and philanthropy. The three-day project calls for Covet users to nominate someone to receive a Glam4Good makeover or shopping spree and a night out in New York. Three winners will be chosen from the challenge. Additionally, Covet Fashion will donate 10 cents to the Glam4Good Foundation for every social media share of the hashtag #Covet4Good on Instagram and Twitter through December.

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Covet Fashion Teams Up with Mary Alice Stephenson’s Glam4Good

Anna Keilo

Covet Fashion, the fashion gaming app, is partnering with Mary Alice Stephenson’s social initiative Glam4Good. The app’s 2.5 million users can nominate themselves (or someone they know) for a chance to have their story featured on Glam4Good’s app and social media channels. Three winners will receive a trip to NYC where they’ll get a personal styling session with Stephenson, using pieces from Covet Fashion’s brands, like Nicole Miller, Zimmermann, and Rebecca Minkoff. Covet Fashion will donate 10 cents to the charity each time the #Covet4Good hashtag is used on social media. Download the Covet Fashion app to enter—the contest begins today and runs through December.

“This is a groundbreaking social impact initiative for both the gaming and fashion industries,” Stephenson told us. “This #Covet4Good initiative will empower the Covet community of fashion lovers to look at style, the very thing they are passionate about, as a way to make a difference in people’s lives. The in-app experience and hashtag generated will inspire millions of Covet stylists to help raise money for the Glam4Good Foundation and support our mission to use fashion and beauty to honor courage, empower self-esteem, ignite joy, and dress people in need.”

Stephenson, stylist and former Harper’s Bazaar fashion editor, launched Glam4Good with the idea of creating social change through style.

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Glamour: 15 Secrets Women With Incredible Skin Swear By

Anna Keilo

If All Else Fails, Pare Down

“The trick I discovered for my skin is actually to not wash my face. Throughout high school and college, I tried so many different face washes, lotions, and creams to prevent breakouts and none of it seemed to work. One day I had the idea to just stop washing my face, and it worked! So I've learned that for me, less is better. It's funny how using water can actually take moisture out of your skin. When I'm feeling like a need a clean, I’ll just use a toner with glycolic acid to remove my makeup.” —Blair Ethington, SVP and GM of Covet Fashion

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70: AN INSIDER TOUR OF FASHION GAMING + ADVICE FOR CONTINUOUS LEARNING & NETWORKING WITH COVET FASHION'S BLAIR ETHINGTON

Anna Keilo

On today's show, we get a deep dive on a fashion game that's currently drawing millions (millions!) of monthly active users with its dynamic style challenges using covetable clothes and accessories from real brands. At the helm of this fashion-tainment gaming platform? A woman who's risen the ranks in a traditionally male-dominated industry to build a digital outlet for fashion consumption that lets fans immerse themselves in all the goodness and creativity that comes with mixing and matching great style - just minus the actual textile consumption and subsequent waste. 

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WOMEN WE LOVE: BLAIR ETHINGTON, SVP AND GM OF COVET FASHION

Anna Keilo

If we’re being totally honest here, we just don’t get the whole Pokemon thing. Maybe it’s because the first time there was a Pokemon craze, we were too busy shopping at Abercrombie, getting our acrylic nails filled and listening to Genie in a Bottle on repeat to notice it. Or, maybe t’s because this time around there are just a lot of other games and apps out there competing for our “oh, shiny!” attention span. Like Covet Fashion. 

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Vanessa Hudgens Has a Bone to Pick with Low-Rise Jeans

Anna Keilo

Coachella is nothing without its queen, and no one wears a flower crown quite like Vanessa Hudgens. The actress is known for her festival fashion, so it's no surprise that she's teamed up with Covet for some virtual dress-up. The styling app's biggest appeal is that it allows users to think outside the sartorial box, and Vanessa is the ultimate model. With ever-changing beauty looks and an approach to style that's independent of trends, she's a persistent reminder that fashion is fun.

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