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In the Press - Articles

Designers are using tech to break fashion week rules and we like it

Carissa Gonzalez

As Fashion brands seek to reach millennials via social media, apps like Covet offer a means of generating more active engagement. L2’s Insight Report on fashion and social media shows that 96% of Index brands had an Instagram presence in Q2 2015, an increase of 11% on the year. Facebook and Twitter have also become virtually ubiquitous. However, activities like Covet’s style challenge offer users a more interactive brand experience than scrolling through social media posts — increasing the likelihood of purchase.