Covet, a fashion styling app, gives you the ability to thumb through your virtual dream closet directly on your phone. With over 200 brands to choose from, users can shop, style out looks, win free items from their favorite brands, and communicate with other users for fashion tips and feedback. Covet was created as a unique and fun experience for women to bond over shopping and styling, but after 3 years of fashion-filled fun, it’s grown into so much more.
With the latest relaunch, Covet avatars are evolving in a major way. They're now more inclusive than ever, after the Covet team fielded several requests from users who wanted to see themselves represented in their avatar. "We really started to dig in to find out what needed to be added to not only make our audience feel represented, but celebrated as well,” says Blair Ethington, SVP of Covet. Taking those requests into account, the app now features a variety of body shapes, sizes, heights, skin tones, facial features and everything else in between.