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COVET FASHION’S EVOLVING STANDARDS OF BEAUTY

In the Press - Articles

COVET FASHION’S EVOLVING STANDARDS OF BEAUTY

Anna Keilo

CFDA strategic partner Covet Fashion, a mobile styling platform with over 500,000 daily active users, has been evolving its experience since its inception to continue to empower their users.  Most recently, Covet Fashion reimagined the entire look and feel of the platform under their “Evolving the Standards of Beauty” initiative built around the acceptance of all forms of beauty for women.

The newest version of Covet Fashion, which incorporates 50 new virtual models ranging in size, shape, height, skin color and facial features, was created based on Covet user’s feedback of wanting virtual models that represent real women.