In its redesigned app, which launches today, Covet is attempting to counter these biases. Now, users will all be assigned one model for each challenge. Instead of the same, sample size model that the app has used in the past, the redesign includes 50 models of all different shapes, sizes, and heights, as well as various skin tones and hair types. No sizes are labeled, so as to avoid having users create "narrow definitions," Ethington says. She notes that the app's 50 models are "far from representative of the whole population" but that Covet will continue adding more over time.
Today Covet Fashion is debuting 50 new models that are diverse in both skin tone and size. For each challenge, users will be presented with the same model, a preventative measure to remove any bias based on skin. Players will still be able to customize hair and makeup, but the body itself will stay the same. “When you see a lineup of the models we’re using, we have great variance. We feel really strongly that people learn by doing, and that’s a more powerful way to learn by change.”
Starting on Tuesday, Covet users will now have the ability to choose from 50 different models with various different body types (up from just one) and seven different skin colors to choose from as well (there were just five before).
Covet Fashion is embracing the diversity of female beauty by changing its virtual models so that they have different body shapes, sizes, heights, skin colors, and facial features.
In Covet Fashion, users can create outfits for virtual models by selecting clothing and accessory items from more than 175 real-world brands. With this update, Crowdstar said the selection of virtual models will better represent women of different sizes, shapes, heights, skin colors and more.
This release is the first step in the platform’s overall move to “evolve the standards of beauty.”