In its redesigned app, which launches today, Covet is attempting to counter these biases. Now, users will all be assigned one model for each challenge. Instead of the same, sample size model that the app has used in the past, the redesign includes 50 models of all different shapes, sizes, and heights, as well as various skin tones and hair types. No sizes are labeled, so as to avoid having users create "narrow definitions," Ethington says. She notes that the app's 50 models are "far from representative of the whole population" but that Covet will continue adding more over time.
Today Covet Fashion is debuting 50 new models that are diverse in both skin tone and size. For each challenge, users will be presented with the same model, a preventative measure to remove any bias based on skin. Players will still be able to customize hair and makeup, but the body itself will stay the same. “When you see a lineup of the models we’re using, we have great variance. We feel really strongly that people learn by doing, and that’s a more powerful way to learn by change.”
Starting on Tuesday, Covet users will now have the ability to choose from 50 different models with various different body types (up from just one) and seven different skin colors to choose from as well (there were just five before).
Covet Fashion is embracing the diversity of female beauty by changing its virtual models so that they have different body shapes, sizes, heights, skin colors, and facial features.
In Covet Fashion, users can create outfits for virtual models by selecting clothing and accessory items from more than 175 real-world brands. With this update, Crowdstar said the selection of virtual models will better represent women of different sizes, shapes, heights, skin colors and more.
This release is the first step in the platform’s overall move to “evolve the standards of beauty.”
This week, it announced that it is re-imagining its virtual models to encompass a wider variety of body shapes, heights, skin colors, and facial features. It is also encouraging other fashion brands and gaming platforms to showcase diversity in their imagery. Covet Fashion spent the last year enlisting users, partners, and the broader fashion community to contribute to fleshing out this new initiative.
Chances are, you throw compliments around pretty freely on any given day. Maybe you like a co-worker’s shoes, or a friend’s particularly adorable photo on Instagram. But what we take for granted is the lasting effect a compliment can have on someone’s ideas about self-love.
Covet, a fashion-focused video game in which users complete “style challenges,” debuted 50 new digital models of all different sizes, shapes, heights, skin colors and facial features on Tuesday. In conjunction with the launch, Covet has released a video titled “A Beautiful Perspective: How Compliments Can Empower.”
Covet, a fashion styling app, gives you the ability to thumb through your virtual dream closet directly on your phone. With over 200 brands to choose from, users can shop, style out looks, win free items from their favorite brands, and communicate with other users for fashion tips and feedback. Covet was created as a unique and fun experience for women to bond over shopping and styling, but after 3 years of fashion-filled fun, it’s grown into so much more.
With the latest relaunch, Covet avatars are evolving in a major way. They're now more inclusive than ever, after the Covet team fielded several requests from users who wanted to see themselves represented in their avatar. "We really started to dig in to find out what needed to be added to not only make our audience feel represented, but celebrated as well,” says Blair Ethington, SVP of Covet. Taking those requests into account, the app now features a variety of body shapes, sizes, heights, skin tones, facial features and everything else in between.
Mobile styling app Covet Fashion, which gamifies styling challenges for its 2.5 million or so users, today begins an initiative with Glam4Good, an organization created by stylist Mary Alice Stephenson to promote positive change through style.
It’s the combination of a number of slightly unlikely bedfellows: fashion, gaming and philanthropy. The three-day project calls for Covet users to nominate someone to receive a Glam4Good makeover or shopping spree and a night out in New York. Three winners will be chosen from the challenge. Additionally, Covet Fashion will donate 10 cents to the Glam4Good Foundation for every social media share of the hashtag #Covet4Good on Instagram and Twitter through December.
Covet Fashion, the fashion gaming app, is partnering with Mary Alice Stephenson’s social initiative Glam4Good. The app’s 2.5 million users can nominate themselves (or someone they know) for a chance to have their story featured on Glam4Good’s app and social media channels. Three winners will receive a trip to NYC where they’ll get a personal styling session with Stephenson, using pieces from Covet Fashion’s brands, like Nicole Miller, Zimmermann, and Rebecca Minkoff. Covet Fashion will donate 10 cents to the charity each time the #Covet4Good hashtag is used on social media. Download the Covet Fashion app to enter—the contest begins today and runs through December.
“This is a groundbreaking social impact initiative for both the gaming and fashion industries,” Stephenson told us. “This #Covet4Good initiative will empower the Covet community of fashion lovers to look at style, the very thing they are passionate about, as a way to make a difference in people’s lives. The in-app experience and hashtag generated will inspire millions of Covet stylists to help raise money for the Glam4Good Foundation and support our mission to use fashion and beauty to honor courage, empower self-esteem, ignite joy, and dress people in need.”
Stephenson, stylist and former Harper’s Bazaar fashion editor, launched Glam4Good with the idea of creating social change through style.